Choosing a domain name for your company can seem like a daunting task. There are so many options out there! But choosing a domain name that reflects your brand identity and communicates your message clearly is essential to your success.
Here’s a checklist of things to think about when selecting a domain name for your site:
- Choose a Domain Name that Reflects Who You Are
Your domain name should reflect your brand identity. For instance, if you’re a professional photographer, you may choose something like www.photographer.com. Or, if you’re a wedding planner, you may choose something along the lines of www.weddingplanner.com.
- Avoid Using Exact Match Domains Exact match domains are domains that exactly match another website’s URL. They’re usually very expensive and difficult to register.
- Consider the Availability of.COM Domains
You’ll find plenty of domain names registered under the.com extension. However, some extensions are much easier to obtain than others. For example,.net, domains are generally easier to acquire than.org domains.
- Be Sure to Register All Available Extensions
Some sites allow you to register multiple domain names, but only one per extension. So if you wanted to register both www.yourcompanyname.com and www.yourcompanyname2.com, you’d have to buy both.com and.net versions.
- Check Out Other Options
Many businesses also opt to purchase a subdomain instead of registering a separate domain name. This is because subdomains are typically cheaper than buying a whole domain name. And they’re easier to manage since you can simply point a web browser to your primary domain name and access all of your content.
- Don’t Forget About SEO
Search engine optimization (SEO) is critical to getting traffic to your site. When you register a domain name, make sure you select keywords that best describe your product or service. Also, consider adding descriptive text to your page titles and meta descriptions.
- Think About Brand Identity
A strong brand identity goes beyond just having a catchy domain name. It involves creating a consistent visual style across every aspect of your business, including your logo, colour palette, fonts, and photography.
